Cellfast™ watering systems launches in SA!

The award-winning Cellfast™ range of garden hoses and accessories is now available in South Africa. Distributed exclusively in Sub-Saharan Africa by WHD, a division of WHS, it is a simple-to-use watering system suitable for all domestic purposes.

Key features of the new Cellfast™ hoses are a special inner layer to prevent algae build-up inside and an outer layer that has outstanding temperature resistance from +60 degrees to -20 degrees. In addition, the combination of a simple tricot and cross reinforcement make the hoses extremely resistant to twisting and tangling, ensuring the highest durability.

Among the Cellfast™ hoses are:

Designed and manufactured in Poland to the highest standards, the functional and ergonomic Cellfast™ range has won numerous international industrial design awards. These include, in 2015, an ‘Oscar of Design’, which is the Red Dot Award, and in 2017, the iF Design Award, which is one of the most important design awards in the world, with more than 60 years of tradition. Another win was the Australian Good Design Award. Given out annually to outstanding products, it was awarded to Cellfast™ based on the system’s ergonomics, functionality and great look.

Accessories in the forward-thinking Cellfast™ watering system range include:

Replacement parts like O-rings and tap connectors are readily available and all components of the Cellfast™ watering system are compatible with accessories and garden sprinklers of other brands available on the South African market.

An extended clench mechanism used in the Cellfast™ hose quick connectors and hose repairers enables easy, durable and tight connection with hoses of various wall thicknesses.

Also available in the Cellfast™ garden range are lawn edges, to separate lawn from cultivated flower beds. These are made of a waterproof flexible material which is also UV- and frost-proof.

The South African distributor of Cellfast™, WHD, is a division of Wholesale Housing Supplies (WHS) who is in turn a member of the Dawn Limited Group; and stocks a vast range of tools, hardware, security and DIY products, all at competitive prices with frequent deliveries to anywhere in South Africa, as well as selected locations within Swaziland, Lesotho, Botswana and Namibia.

“We believed there was a need for a quality watering product, at a reasonable price, which would benefit both the consumer and the retailer, delivering much needed value.  The retailers who have seen the Cellfast™ products are extremely positive and excited to bring this new brand to the market,” says Shelley Galliver, Marketing Director of WHS.

Retailers are invited to contact their nearest WHD representative as soon as possible to get a concept stand in-store to facilitate the launch of the exciting Cellfast™ watering system. The launch will be supported by advertising across various media platforms in the coming months leading up to spring.

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